Privacy Policy and California Privacy Notice

Effective Date: September 18, 2026 | Last Reviewed: September 18, 2026

This policy also explains privacy rights available to California residents under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and other applicable California privacy laws.

Certain medical information maintained in connection with patient care is governed by separate federal and California medical privacy laws, including HIPAA and the California Confidentiality of Medical Information Act, where applicable. See the Health and Medical Information section below.

Information We Collect

The personal information collected depends on how you interact with Iconic Plastic Surgery.

We do not seek Social Security numbers, government identification numbers, financial account passwords, or similar credentials through ordinary website inquiry forms.

Virtual Consultation Information

Our virtual consultation process requests information needed for an initial review, including contact information, birth date, location, treatment interests, medical history, and photographs.

Information submitted through a virtual consultation is used to respond to your consultation request and support appropriate communication with our practice.

We do not intentionally disclose consultation photographs, medical history, or the contents of consultation forms to advertising partners for cross-context behavioral advertising.

Sources of Personal Information

We collect personal information directly from you when you submit a form, request a consultation, contact our office, communicate by email or text message, schedule an appointment, or otherwise interact with the practice.

We also collect information automatically from browsers and devices through cookies, tags, pixels, analytics services, security technologies, and similar tools.

Information also comes from service providers supporting website hosting, communications, scheduling, analytics, advertising, security, and practice operations.

How We Use Personal Information

Iconic Plastic Surgery uses personal information to operate the website, respond to requests, schedule consultations and appointments, communicate with prospective and existing patients, provide requested services, maintain records, protect the security of our systems, prevent fraud, comply with legal obligations, improve website performance, measure marketing performance, and manage advertising subject to applicable privacy choices.

We limit collection, use, and retention to information reasonably necessary for the disclosed purposes.

Sensitive personal information is used for purposes reasonably connected with your interaction with the practice, including responding to consultation requests, providing requested services, maintaining security, and complying with applicable law.

We do not use sensitive personal information to infer characteristics about individuals for unrelated marketing purposes.

Disclosure of Personal Information

We disclose personal information to service providers and contractors supporting our operations. These providers include website hosting companies, information technology providers, scheduling and customer relationship management providers, communications providers, analytics providers, security providers, professional advisers, and other vendors performing services for Iconic Plastic Surgery.

We also disclose information where required by law, legal process, regulatory requirements, government requests, or when reasonably necessary to protect rights, safety, security, or property.

Information also transfers as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable privacy obligations.

Advertising, Sale, and Sharing of Personal Information

Iconic Plastic Surgery does not sell personal information in exchange for money.

Our website uses analytics and advertising technologies. During the preceding 12 months, these technologies have involved disclosure of identifiers, device information, internet activity, general location information, and related inferences to analytics or advertising providers.

Where California law treats these disclosures as sharing for cross-context behavioral advertising, California residents have the right to opt out.

We do not knowingly sell or share medical history, consultation photographs, contents of consultation forms, text-message opt-in data, or consent records for cross-context behavioral advertising.

Use the Your Privacy Choices link on our website to submit an opt-out request.

Cookies and Similar Technologies

Our website uses cookies and similar technologies for website functionality, security, analytics, preferences, performance measurement, and advertising.

Necessary technologies support essential website functions and security.

Analytics technologies provide information regarding website traffic and interaction.

Advertising technologies help measure campaigns and deliver advertising based on website activity, subject to applicable privacy choices.

Your browser settings and our privacy controls provide options regarding nonessential tracking technologies.

Global Privacy Control and Opt-Out Preference Signals

Where required under California law, Iconic Plastic Surgery processes recognized opt-out preference signals, including Global Privacy Control, as requests to opt out of the sale or sharing of personal information associated with the browser or device sending the signal.

Where we reasonably associate the browser or device with a known consumer profile, the opt-out is applied as required by applicable law.

California Do Not Track Disclosure

Some browsers offer a legacy Do Not Track setting. No single industry standard governs all legacy Do Not Track signals.

Iconic Plastic Surgery does not treat a legacy Do Not Track signal as a privacy request unless the signal qualifies as a legally recognized opt-out preference signal under applicable law.

Third-party analytics and advertising providers collect browsing or device information through our website as described in this policy. California residents retain the privacy choices described in this policy.

Data Retention

Iconic Plastic Surgery retains each category of personal information only for as long as reasonably necessary for the purpose for which it was collected.

Retention decisions take into account the nature and sensitivity of the information, the reason for collection, our relationship with the individual, legal and regulatory requirements, medical record obligations where applicable, security needs, dispute resolution, and recordkeeping requirements.

When information is no longer reasonably necessary, we delete, deidentify, or securely dispose of it consistent with applicable requirements.

California Privacy Rights

To the extent required by the California Consumer Privacy Act, California residents have the following rights.

Right to Know and Access. You have the right to request information regarding the personal information collected about you, including categories and specific pieces of personal information, sources, purposes, and categories of recipients.

Right to Delete. You have the right to request deletion of personal information collected from you, subject to applicable legal exceptions and record retention obligations.

Right to Correct. You have the right to request correction of inaccurate personal information maintained about you.

Right to Opt Out of Sale or Sharing. You have the right to opt out of the sale of personal information and sharing of personal information for cross-context behavioral advertising.

Right to Limit Use and Disclosure of Sensitive Personal Information. Where Iconic Plastic Surgery uses or discloses sensitive personal information for a purpose subject to California’s right to limit, you have the right to direct us to restrict such processing.

Right to Equal Treatment. Iconic Plastic Surgery will not discriminate against you for exercising a privacy right. Exercising a privacy right will not result in unlawful denial of services, different pricing, or a different level or quality of service.

Exercising California Privacy Rights

Requests to know, access, delete, or correct personal information should be submitted through one of the following methods:

Online Privacy Request Form: https://iconicplasticsurgery.com/about-the-practice/contact/

Privacy Request Number: (760) 637-5288

Email: dr.dsouza@iconicplasticsurgery.com

Mail:

Iconic Plastic Surgery

Attn: Privacy Requests

3144 El Camino Real, Suite 200

Carlsbad, CA 92008

We respond to privacy requests within the periods required by applicable law.

Verification of Privacy Requests

To protect personal information, Iconic Plastic Surgery verifies requests before providing access to, correcting, or deleting personal information.

Verification involves matching information provided with information already maintained by the practice. Additional information is requested only when reasonably necessary to verify identity or authority.

Information collected for verification is used for verification and related security purposes.

Authorized Agents

A California resident has the right to designate an authorized agent to submit a privacy request.

We request reasonable documentation showing the agent’s authority. We also request direct verification from the consumer when required by law.

Sensitive Personal Information

Iconic Plastic Surgery collects health-related and other sensitive information when an individual voluntarily provides it through a consultation process or other interaction with the practice.

Sensitive personal information is used only for purposes reasonably necessary to provide requested services, respond to communications, maintain safety and security, comply with legal obligations, or support another purpose permitted under applicable law.

Where California law requires an additional right to limit use or disclosure, the appropriate privacy control will appear through our Your Privacy Choices mechanism.

Medical Information, HIPAA, and California Medical Privacy

Personal information collected in connection with treatment or a patient relationship is subject to separate healthcare privacy requirements where applicable.

Protected health information governed by HIPAA and medical information governed by the California Confidentiality of Medical Information Act receive the protections required under those laws.

This website Privacy Policy does not replace any Notice of Privacy Practices provided to patients under healthcare privacy laws.

Questions concerning medical records or protected health information should be directed to Iconic Plastic Surgery using the contact information below.

Email and Text Communications

When you provide an email address or mobile number and provide applicable consent, Iconic Plastic Surgery uses the information to communicate regarding inquiries, appointments, reminders, services, and promotional communications consistent with your preferences.

You have the right to unsubscribe from promotional email communications.

For text messages, follow the opt-out instructions included with the message.

Mobile opt-in information and text-message consent records are not sold or disclosed to third parties for their own marketing or promotional purposes. Service providers supporting delivery of communications process information only for authorized business purposes.

Children

The website is intended for adults and is not directed toward children under 13.

Iconic Plastic Surgery does not knowingly sell or share personal information belonging to consumers under 16 without the affirmative authorization required by California law.

If we learn personal information belonging to a child was collected in a manner inconsistent with applicable law, we take appropriate steps to address the information.

Security

Iconic Plastic Surgery maintains administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

No internet transmission or electronic storage system provides absolute security.

Third-Party Websites and Services

Our website includes links or integrations involving third-party websites and services.

Those organizations maintain their own privacy practices. Personal information provided directly to a third party is governed by the third party’s privacy policy unless applicable law provides otherwise.

Financial Incentives

Iconic Plastic Surgery does not presently offer a financial incentive or price difference in exchange for the sale or disclosure of personal information.

If a program involving a financial incentive covered by California privacy law is introduced, participants will receive the required notice before enrollment.

Changes to This Privacy Policy

Iconic Plastic Surgery reviews this Privacy Policy periodically and updates it as privacy practices, technologies, or legal requirements change.

The Last Reviewed date at the top of the policy identifies the latest revision.

Material changes will receive additional notice where appropriate, including a prominent website notice or another form of communication reasonably suited to the change.

Contact Iconic Plastic Surgery

Questions regarding this Privacy Policy, privacy rights, or our information practices should be directed to: